Wed Aug 27 2008 14:45:00

Jart Skateboards, hailing from the Basque region of Spain, has opened offices in Los Angeles, CA, as part of its entry into the U.S. The office will be used as a call and shipping center. Jart, which produces OEM decks for skateboard companies while selling its own brand under the name of Jart Skateboards, has also enlisted the help of Imagine Marketing Agency (IMA) to facilitate all sales and marketing procedures for the company through their International Brand Management Program.

Tim Martinez, Director of Business Development at IMA stated, "In the skateboard industry it is fairly common for US brands to expand into the European market. With Jart it's the opposite, but the rules have changed. What works for an American company selling in Europe doesn't translate vice versa. We are creating a full-scale program for Jart that will position themselves to be as much, if not more, of a powerhouse in the States as they are in Europe. Jart's launch into the US is a historic move in the history of skateboarding and we're proud to be a part of it."

HLC SB Distribution, the umbrella for Jart Skateboards, Iron Trucks (Jart branded trucks manufactured in Europe) and Tricks Skateboards (Price point completes) will make its official launch into the U.S. at this years September 2008 ASR. Jart will also be hosting a launch party at the Jade Theatre in Downtown San Diego on September 4th and a full-blown mini-ramp jam at Jim Bell's warehouse on September 5th.

For more on Jart Skateboards, check out their website.