Inspired by surfers’ penchant for individuality and love of great water, Coors helps co-sponsor numerous California beach clean ups. The events provide a great opportunity to improve prime surfing spots while raising water quality awareness. Partnering with HelpBlueWater.com and 91X radio, Coors helps host top-notch after parties. Event volunteers celebrate their efforts with live music, food and cold Coors Banquet Beer. Coors also donates custom longboards to HelpBlueWater’s charity auctions. Check out the dates and locations of upcoming events and join us. Surfing may have been born from independence but our beaches need everybody’s help